This alleged packaging of a new iPhone model was posted on the WeiPhone forum in China on July 27.
It's uncertain whether the image is the real thing. It doesn't fit into Apple's current visual treatment for an iPhone with two characters, such as the 4S, but given the makeover Apple is giving iOS, it's not beyond reason that the designers would tinker with iPhone logos. The packaging could be similar to the plastic case that of the iPod touch than the iPhone 5. What the "C" stands for is unclear.
The iPhone 5, which is almost a year old, was the most popular iPhone sold in Apple's quarter ending June 30, but the iPhone 4 (first available June 24, 2010) and 4S (first available October 14, 2011) models sold well in emerging markets, indicating demand for a more updated budget iPhone to go along with the new, rumored iPhone 5S in the fall lineup.
Sales of the iPhone were up 400 percent in India, up 60 percent in Turkey, up 140 percent in the Philippines. China, however, was weaker in the quarter, with sell-through down 4 percent from the year-ago quarter, but Apple has earned $27 billion in revenue on a trailing basis in last 12 months. "I continue to believe that in the arc of time China is a huge opportunity for Apple, and I don't get discouraged over a 90-day kind of cycle that can have economic factors and other things in it," Apple CEO Tim Cook said.